Media & Crisis Communication 2018
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Media & Crisis Communication 2018

No one expects the media to call. But when they do, will you be ready? Join us for a full day of media & crisis communication training that will equip you with the tools you'll need to tackle any media situation.

4/19/2018
When: April 19, 2018
8:00 AM - 5:00 PM
Where: CVMA Offices
191 Yuma Street
Denver, Colorado  80223
United States
Contact: Katie Kethcart
303.539.7267


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MANAGING THE MESSAGE: Media & Crisis Communication for the Veterinary Professional 

Thursday, April 19, 2018 | 8:00 AM – 5:00 PM

 

 No one expects the media to call. But when they do, will you be ready? 

Can you talk to the media? How do you handle bad publicity or social media attacks? Are you prepared for a communication crisis? Join us for a full day of training that will equip you with the tools every veterinary professional needs to tackle any media, crisis, or difficult communication situation.

In this seminar you will learn how to:

  • Develop a relationship with members of the media and how to turn that into valuable publicity for your practice
  • React properly when the media calls you and what questions to ask before the interview
  • Anticipate the questions you will receive and how to craft your answers
  • Develop message points from these answers and how to bridge to positive points

... And you will receive some one-on-one coaching in an actual interview setting!

 

Thursday, April 19, 2018 from 8:00 AM – 5:00 PM

CVMA Offices, 191 Yuma Street – Denver, CO 80223

Includes a light breakfast and lunch

  

About the Presenter:

Dr. Jim Humphries is a veterinarian, media expert, and current Adjunct
Professor of Media Communications at Texas A&M University. He began
working as an animal health reporter in 1986, and built a full time national
media career spanning 28 years.  Dr. Humphries served as the on-air
veterinarian for CBS This Morning for 12 years, and then for CNN Morning
News.  During that time he served as the spokesperson on 25 national
media tours for the giants in our industry, racking up well over 4,500 radio,
television and print interviews.

  

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